About Protentional
MEET THE TEAM
Aram DiGennaro
Founder, Principal Consultant
David Kevonge
Accounting and Finance Consultant
David Kevonge is an accomplished CPA with over a decade of experience in financial management, specializing in financial reporting, data analysis, budgeting and forecasting, and tax management.
David has held key finance and accounting roles across diverse industries, including SMEs, pharmaceuticals, FMCG, and agricultural manufacturing, where he improved reporting accuracy and streamlined financial operations. He holds a Bachelor of Commerce and is a CPA Finalist, with additional training in financial modeling and tax legislation.
Michael Munson
Michael helps growing businesses navigate financial complexity and scale with confidence. With a Harvard MBA and 20+ years of experience—including roles at Goldman Sachs, as a startup CEO, tech investor, and corporate development lead for private equity-backed companies—he brings hands-on financial rigor and operational expertise. Whether serving as a fractional CFO or supporting larger firms on strategic finance initiatives, Michael aligns financial strategy with real-world execution to drive sustainable growth.
WHAT MAKES US TICK
Our Why
At Protentional, we are driven by a singular vision: to empower businesses to navigate through their most challenging phases with confidence and strategic insight.
Our motivation stems from witnessing the transformative impact that deep understanding and action-biased decision-making can have on a business’s trajectory.
We believe that every organization, regardless of its size or stage, deserves access to top-tier strategic and financial expertise to unlock its full potential and achieve sustainable growth.
Our How
Protentional seeks first to understand your unique business challenges and opportunities.
We then conduct a meticulous strategic finance review to delve deeper into your financial landscape. If synergy is found, we transition into a retainer-based model, embedding one of our seasoned consultants within your leadership team.
Our objective is to comprehend your business and market thoroughly, enabling us to provide astute, tailored guidance that navigates your company toward sustainable success.
RECENT TESTIMONIALS
"Protentional goes beyond mere numbers, providing actionable insights for decision-making that turned my business profitable. Unlike my previous CFO, he prioritized practical solutions."
"Protentional's expertise in financial planning, analysis, and reporting is truly exceptional. They have an innate ability to synthesize and present complex information that's easy for financial and non-financial stakeholders to understand"