About

Aram DiGennaro

Founder, Principal Consultant

A lifelong learner and entrepreneur, Aram has started or managed businesses in software, agribusiness, manufacturing, construction, real estate, hospitality, and more. He holds a Bachelors in Psychology, a Masters of Divinity, an MBA from Thunderbird School of Global Management.

Through fractional and advisory roles focused on finance, strategy, and general management, he helps businesses clarify and achieve their goals.

Isaac DiGennaro

Operations Consultant

Isaac has been diving into complex operational challenges since he graduated from college. He brings 7+ years of experience starting and advising businesses.

Isaac's expertise includes finance (FP&A, financial modeling, KPI's and dashboards) operations support (business enablement, project planning, business systems implementation, coaching, talent optimization) and direct operations (staffing planning, hiring and onboarding, departmental oversight)

He specializes in early stage (10-100 employees) companies, both startups and brick and mortar businesses.

Bill Hallack

Accounting Specialist

Dedicated and driven senior accountant/financial analyst with proven record of contributing to business success and financial solvency by presenting accurate financial information and analysis to management, proactively monitoring and maintaining and recording all accounting records while ensuring compliance with procedures. Constantly identifying opportunities and process improvements that contribute to the success of the company.

David Kevonge

Accounting and Finance Consultant

David Kevonge is an accomplished CPA with over a decade of experience in financial management, specializing in financial reporting, data analysis, budgeting and forecasting, and tax management.

David has held key finance and accounting roles across diverse industries, including SMEs, pharmaceuticals, FMCG, and agricultural manufacturing, where he improved reporting accuracy and streamlined financial operations. He holds a Bachelor of Commerce and is a CPA Finalist, with additional training in financial modeling and tax legislation.

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Jeremy Keegan

Jeremy has 5-10 years of experience in almost every business unit, and has an Executive MBA in Strategic Leadership. He has a proven track record of transforming operational challenges into structured, scalable systems. He excels at aligning leadership teams, optimizing processes, and fostering long-term planning. He has diverse experience across multiple industries and certifications in Agile Coaching & Facilitation, as well as Blue Ocean Strategy. He is committed to helping business leaders overcome obstacles and achieve their vision, even when the way feels uncertain.

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Our Why

At Protentional, we are driven by a singular vision: to empower businesses to navigate through their most challenging phases with confidence and strategic insight.

Our motivation stems from witnessing the transformative impact that deep understanding and action-biased decision-making can have on a business’s trajectory.

We believe that every organization, regardless of its size or stage, deserves access to top-tier strategic and financial expertise to unlock its full potential and achieve sustainable growth.

Our How

Protentional seeks first to understand your unique business challenges and opportunities.

We then conduct a meticulous strategic finance review to delve deeper into your financial landscape. If synergy is found, we transition into a retainer-based model, embedding one of our seasoned consultants within your leadership team.

Our objective is to comprehend your business and market thoroughly, enabling us to provide astute, tailored guidance that navigates your company toward sustainable success.

About Protentional